Anxiety Commerce - Tag - Raguventhan - Tech, Trends & Life Stories https://raguventhan.com/tags/anxiety-commerce/ Anxiety Commerce - Tag - Raguventhan - Tech, Trends & Life Stories Hugo -- gohugo.ioenThu, 08 Jan 2026 20:00:00 +0530 The Trust Transaction: Why Indian Parents Pay for Peace of Mind (Not Products) https://raguventhan.com/posts/indian-baby-care-anxiety-commerce-d2c/ Thu, 08 Jan 2026 20:00:00 +0530 raguventhan https://raguventhan.com/posts/indian-baby-care-anxiety-commerce-d2c/

The Indian consumer landscape is shifting. Tectonic plates are moving beneath the feet of D2C founders, and nowhere is this more violent than in the baby care sector.

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